The learning outcomes will be achieved through the following teaching methodologies: Lectures –
Communication of knowledge and ideas from lecturer to student. Problem Solving – Students will participate
in individual and group activities to apply knowledge and theory to experiences of the media. Class
Discussion – Students will be actively encouraged to participate in debates and discussions E- Learning –
VLE (Blackboard) will be used. Practice Based Learning – practice allows students to combine creativity and learning - projects and assessments will incorporate media practice
Module Aim:
In an increasingly fast-paced visual culture, this module aims to develop students' knowledge and application of the visual literacies that underpin modern communication. The module examines existing architectures of meaning making through theoretical frameworks such as semiotics and discourse analysis. Students will develop tools to interpret the media artefacts of global communications systems in the new media age.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1
Ability to critically analyse media texts
LO2
Develop knowledge of key theoretical approaches to media analysis
LO3
Plan and complete multimodal media projects
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
Module Content & Assessment
Indicative Content
Semiotics
Semiotic theory - semiotic practice
Visual culture theory and research
Content and textual analysis - reading media texts - gaze
Discourse Analysis - Written words
Plain English - audience - purpose - information - intended meanings - negotiated readings