Module Title:Social Media Project
Language of Instruction:English
Credits: 10
NFQ Level:8
Module Delivered In 1 programme(s)
Teaching & Learning Strategies: • Lectures - Communication of knowledge and ideas between lecture and student. • Problem Solving Exercises – students will individually and as part of a team to resolve various scenarios. • Class Discussion/ - Students will be encouraged to actively participate in the class sessions which will develop their analytical and communication skills. • E-Learning – learner participation and creativity.
Module Aim: The aim of this module is to acquire the necessary skills, knowledge and attributes to engage with and complete a social media project for a 'real' client. Social media has been recognised as a powerful tool for marginalized groups and social activism. Students are encouraged to work with community action groups for the project and to align their learning on issues of ethical practice, diversity and inclusion and media practice with the values, ambitions and intentions of the organisation they work with.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Research and think critically about social media as a tool for community groups and social activism
LO2 Develop and complete a social media project for a client
LO3 Deliver a professional social media campaign presentation to a client
LO4 Reflect on the skills, knowledge and attributes gained from this module
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
 

Module Content & Assessment

Indicative Content
Theoretical design and strategic choice of Social Media Project
Research previous social media projects; decide on client to work with for the project
Liaising with client
How to liaise with a client; Professional behaviour; Active listening; How to prepare a brief; Preparation of 'SMART' objectives.
Presentation to client
Research and prepare a professional social media project presentation to a client.
Reflection
Prepare a reflection on the experience, knowledge, skills and attributes attained from this module.
Assessment Breakdown%
Continuous Assessment10.00%
Project90.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Reflective Journal Reflect on the knowledge, skills and attributes gained from this module 4 10.00 n/a
Project
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Research, prepare and present a social media project for a real client 1,2,3 90.00 n/a
No Practical
No End of Module Formal Examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 6.00
Total Hours 6.00
 

Module Delivered In

Programme Code Programme Semester Delivery
CW_DPCCS_B Bachelor of Arts (Honours) in Content Creation and Social Media 7 Mandatory