Module Title:Digital Applications
Language of Instruction:English
Credits: 10
NFQ Level:6
Module Delivered In 3 programme(s)
Teaching & Learning Strategies: Students will be encouraged to actively partake in class discussions, group work and problem solving activities. A variety of teaching methodologies (case studies, practicals, lectures, ICT based learning, demonstrations) will be employed and the lecturer will act as facilitator to their learning process.
Module Aim: To introduce students to the use of IT in a business environment, gain practical skills in databases, spreadsheets and to develop an understanding of social media and website development using a Content Management System.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Demonstrate dynamic elements of spreadsheets
LO2 Create digital marketing assets for a new brand including logo, social media campaign and a brand style guide
LO3 Create a website using a content management system for a new brand
LO4 Create a digital marketing campaign
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
 

Module Content & Assessment

Indicative Content
Data management using Excel
Data analysis tools in excel, database functions in excel
Website creation using a CMS
Wordpress Students create a website incorporating applications and manipulating the interface
Digital Marketing assets and campaign
Logo design, brand style guide, social media campaign and social media sites, campaign strategy
Assessment Breakdown%
Project75.00%
Practical25.00%
No Continuous Assessment
Project
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Design and create a new brand and associated marketing assets including a logo, style guide, social media campaign and a website (using a content management system) for a Digital Marketing Campaign 2,3,4 75.00 Week 29
Practical
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Practical/Skills Evaluation Demonstrate dynamic elements of spreadsheets, i.e. pivot tables/charts and web queries outlined in these learning outcomes. 1 25.00 n/a
No End of Module Formal Examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Laboratories 12 Weeks per Stage 6.00
Independent Learning 15 Weeks per Stage 11.87
Total Hours 250.00
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Laboratory 12 Weeks per Stage 3.00
Independent Learning 15 Weeks per Stage 5.93
Total Hours 125.00
 

Module Delivered In

Programme Code Programme Semester Delivery
CW_BWBUS_B Bachelor of Business (Honours) Options: in Business or Digital Marketing 4 Mandatory
CW_BWBUS_D Bachelor of Business Options: Business or Digital Marketing 4 Mandatory
CW_BWBUS_C Higher Certificate in Business 4 Mandatory