Module Title:Principles of Event Management
Language of Instruction:English
Credits: 10
NFQ Level:6
Module Delivered In No Programmes
Teaching & Learning Strategies: Formal lectures, group-based activities, class discussion, field trips and case studies will cover the material and its practical application.
Module Aim: This module introduces students to the key principles that underpin events management as a discipline, and to the characteristics of the event industry. Different classification of events; typologies and models of event management; key management skills and competencies are explored. This module is relevant to individuals working in an event support and management role. Students will develop an understanding of events from the planning phase right through to execution.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Identify the key characteristics of event management
LO2 Analyze the range of event types and logistics of the concept
LO3 Establish the aims and objectives and prepare an event proposal
LO4 Evaluate, monitor and control the broader impact of events
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
 

Module Content & Assessment

Indicative Content
Introduction to Event Management, concept and design
Size of events. Types of events - sporting, business and leisure. Event differentiation - purpose and objectives, scope, nature of audience, key stakeholders and key elements.The event team. Code of ethics - introduce ethical and legal issues for the event industry. Designing the event - develop an event concept and format that are operationally practical and result in the achievement of event objectives, develop a concept, theme and format for a complex event to meet a specified need. Logistics of the concept.
Feasibility and Planning
Keys to success. The SWOT analysis. Develop a Mission Statement. Establish the aims and objectives of the event. Explore the logistic and financial feasibility of the event. Prepare an event proposal inclusive of budget, break-even points and target profit.
Staging, Operations and Logistics
Analise venue requirements - research and select an appropriate venue, choose a theme. Arranging services and managing the environment - access, licenses, equipment, utilities and litter and waste management. Organizing policies, procedures and performance standards. Providing leadership, job responsibilities, volunteer and staff motivation.
Monitoring, Control and Evaluation
Monitoring and controlling systems. Operational monitoring and control - create checklists, create a blueprint, consider logistics. Evaluation and the broader impact of events - develop legacy programmes post event.
Assessment Breakdown%
Continuous Assessment50.00%
End of Module Formal Examination50.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Produce an event management proposal outlining the design, plan and staging of the event. 1,3 50.00 n/a
No Project
No Practical
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam In class exam 2,4 50.00 End-of-Semester

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 30 Weeks per Stage 3.00
Independent Learning Time 30 Weeks per Stage 4.00
Total Hours 210.00
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 1.50
Independent Learning Time Every Week 3.00
Total Hours 4.50