Module Title:Introduction to Finance for Marketing
Language of Instruction:English
Credits: 5
NFQ Level:6
Module Delivered In 2 programme(s)
Teaching & Learning Strategies: Lectures - communication of knowledge and ideas from the lecturer to the student. Problem Solving Exercises - student will work as part of a team and will work together to resolve various business scenarios. E-Learning - It is envisaged that the module will be supported with on-line learning materials. Self-Direct Independent Learning - the emphasis on independent learning will develop a strong and autonomous work and learning practices.
Module Aim: The aim of this module is to introduce students to and develop their knowledge and understanding of some key components of the accounting and finance function. The students will develop the ability to select and apply accounting techniques in typical digital marketing situations.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Explain the role & responsibilities of the accounting & finance function
LO2 Prepare and interpret financial statements.
LO3 Prepare and interpret projected Budgets, projected SOPL, projected SOFP.
LO4 Analyse and interpret financial results and outcomes in a digital marketing environment and make recommendations.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
 

Module Content & Assessment

Indicative Content
Role and responsibilities of the accounting & finance functions
The purpose and communication of accounting & financial information; Users of financial and accounting information; Nature, scope, purpose and limitations of financial information;
Understanding and interpretation of Financial Statements
Preparation of Statement of Profit or Loss and Statement of Financial Position. Preparation of profitability, liquidity and working capital ratios & analysis of company performance.
Projected Budgeting
Introduction to the budgetary process. Why budget/ forecast? . Preparation of functional and cash budgets forecast P&L and SOFP. Preparation of budgeting models for typical business situations and the application of “what if” analysis to the resulting model.
Assessment Breakdown%
Continuous Assessment100.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Other Class Test or Essay or take home assignment or MCQ's 1,2 50.00 Week 7
Other Class Test or Essay or take home assignment or MCQ's. 3,4 50.00 Sem 2 End
No Project
No Practical
No End of Module Formal Examination

ITCarlow reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 12 Weeks per Stage 3.00
Independent Learning 15 Weeks per Stage 5.93
Total Hours 125.00
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 1.50
Independent Learning Every Week 7.50
Total Hours 9.00
 

Module Delivered In

Programme Code Programme Semester Delivery
CW_BBDMA_B Bachelor of Science (Honours) in Digital Marketing with Analytics 2 Mandatory
CW_BBDMA_D Bachelor of Science in Digital Marketing with Analytics 2 Mandatory