Module Title:Strategic Positioning
Credits: 5
NFQ Level:8
Module Delivered In 7 programme(s)
Teaching & Learning Strategies: This module will be delivered by means of formal and participative style lectures. Relevant video material from the internet and library will form a central role in the teaching and learning experience. Interactive discussion and in-class application of theories through case studies will be used.
Module Aim: The module is designed to develop the learner’s skills in developing and analysing organisational strategies. The module aims to develop the learners understanding of the link between an organisation's chosen strategy, structure/culture and evaluation methods.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Formulate appropriate business and corporate strategies
LO2 Select appropriate structures and cultures for implementing particular strategies
LO3 Analyse strategic organisational performance using sustainability models and principles
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
Strategy Formulation
Competitive and cooperative strategies • Directional strategies • TOWS matrix • Portfolio analysis
Strategy Implementation
Organising and staffing for action • Leading and managing organisational culture
Strategic Evaluation
Sustainability and the Triple Bottom Line • Common problems in performance evaluation • Evaluation tools • Guidelines for proper control
Assessment Breakdown%
Continuous Assessment100.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Case Studies Case Study - group report 1,2,3 80.00 n/a
Multiple Choice Questions Online Quizzes (5) 1,2,3 20.00 n/a
No Project
No Practical
No End of Module Formal Examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 3.00
Independent Learning Every Week 6.00
Total Hours 9.00
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 1.50
Independent Learning Every Week 7.50
Total Hours 9.00

Module Delivered In

Programme Code Programme Semester Delivery
CW_BBACT_B Bachelor of Arts (Honours) in Accounting 6 Mandatory
CW_BBACF_B Bachelor of Business (Honours) in Accounting and Finance 8 Mandatory
CW_BBLAW_B Bachelor of Business (Honours) in Business with Law 8 Mandatory
CW_HHIBU_B Bachelor of Business (Honours) in International Business 8 Mandatory
CW_BBBBM_B Bachelor of Business (Honours) in Management 8 Mandatory
CW_HHMKT_B Bachelor of Business (Honours) in Marketing 8 Mandatory
CW_BBSCM_B Bachelor of Business (Honours) in Supply Chain Management 8 Mandatory