Module Title:Strategic Management: Analysis
Language of Instruction:English
Credits: 5
NFQ Level:8
Module Delivered In 2 programme(s)
Teaching & Learning Strategies: The classes will deliver relevant theory supported by relevant examples. Students will review current happenings from Irish and International businesses as part of their course work. Further students will be asked apply their knowledge as well as utilise relevant models and tools of analysis to case studies.
Module Aim: To develop a student’s knowledge of strategy concepts and their application. To specifically develop a framework of analysis to enable a student to identify central issues and problems in complex business scenarios. To further allow a student to integrate and reflect on knowledge of various disciplines.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Evaluate the notion of strategy and the strategy process.
LO2 Undertake a comprehensive analysis of an organisation's environment and capabilities
LO3 Undertake a comprehensive analysis of an organisation's stakeholders and corporate governance.
LO4 Undertake a comprehensive analysis of an organisation's history and culture.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
Introduction to strategic management
The strategy concept, introduction to strategic management, strategic analysis, choice and implementation.
The business environment
Strategic environmental appraisal, PESTEL, drivers of change, impact of environmental influences, scenarios, opportunities and threats, strategic gaps, industry and competitive analysis: five forces, strategic groups, market analysis, customer analysis.
Strategic capability
Competitive advantage, critical success factors, resources, competencies and core competencies, benchmarking, value chain analysis, activity maps.
Stakeholders and corporate governance
Context of the organisation, mission statement, objectives, strategies, ownership, corporate governance, stakeholder expectations, social responsibility and ethics.
Cultural context
History and strategy, cultural context, organisational, national, regional context, cultural web.
Assessment Breakdown%
Continuous Assessment100.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Case Studies Provide an analysis of the business environment and capabilities of a chosen company 1,2 50.00 n/a
Case Studies Case study analysis of an organisation's stakeholders, corporate governance, history and culture. 1,3,4 50.00 n/a
No Project
No Practical
No End of Module Formal Examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 12 Weeks per Stage 3.00
Independent Learning 15 Weeks per Stage 5.93
Total Hours 125.00
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 12 Weeks per Stage 1.50
Independent Learning 15 Weeks per Stage 2.97
Total Hours 62.50

Module Delivered In

Programme Code Programme Semester Delivery
CW_BWBUS_B Bachelor of Business (Honours) Options: in Business or Digital Marketing 7 Mandatory
CW_BWTEM_B Bachelor of Science (Honours) in Tourism and Event Management 7 Mandatory