| Module Title: | Strategic Management: Analysis |
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| Language of Instruction: | English |
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| Teaching & Learning Strategies: |
The classes will deliver relevant theory supported by relevant examples. Students will review current happenings from Irish and International businesses as part of their course work. Further students will be asked apply their knowledge as well as utilise relevant models and tools of analysis to case studies. |
| Module Aim: |
To develop a student’s knowledge of strategy concepts and their application.
To specifically develop a framework of analysis to enable a student to identify central issues and problems in complex business scenarios.
To further allow a student to integrate and reflect on knowledge of various disciplines.
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| Learning Outcomes |
| On successful completion of this module the learner should be able to: |
| LO1 |
Evaluate the notion of strategy and the strategy process. |
| LO2 |
Undertake a comprehensive analysis of an organisation's environment and capabilities |
| LO3 |
Undertake a comprehensive analysis of an organisation's stakeholders and corporate governance. |
| LO4 |
Undertake a comprehensive analysis of an organisation's history and culture. |
| Pre-requisite learning |
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
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| No recommendations listed |
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. |
| No incompatible modules listed |
Co-requisite Modules
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| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. |
| No requirements listed |
Module Content & Assessment
| Indicative Content |
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Introduction to strategic management
The strategy concept, introduction to strategic management, strategic analysis, choice and implementation.
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The business environment
Strategic environmental appraisal, PESTEL, drivers of change, impact of environmental influences, scenarios, opportunities and threats, strategic gaps, industry and competitive analysis: five forces, strategic groups, market analysis, customer analysis.
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Strategic capability
Competitive advantage, critical success factors, resources, competencies and core competencies, benchmarking, value chain analysis, activity maps.
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Stakeholders and corporate governance
Context of the organisation, mission statement, objectives, strategies, ownership, corporate governance, stakeholder expectations, social responsibility and ethics.
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Cultural context
History and strategy, cultural context, organisational, national, regional context, cultural web.
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| Assessment Breakdown | % |
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| Continuous Assessment | 100.00% |
| Continuous Assessment |
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| Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
| Case Studies |
Provide an analysis of the business environment and capabilities of a chosen company |
1,2 |
50.00 |
n/a |
| Case Studies |
Case study analysis of an organisation's stakeholders, corporate governance, history and culture. |
1,3,4 |
50.00 |
n/a |
| No End of Module Formal Examination |
SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Frequency |
Average Weekly Learner Workload |
| Lecture |
12 Weeks per Stage |
3.00 |
| Independent Learning |
15 Weeks per Stage |
5.93 |
| Total Hours |
125.00 |
| Workload: Part Time |
| Workload Type |
Frequency |
Average Weekly Learner Workload |
| Lecture |
12 Weeks per Stage |
1.50 |
| Independent Learning |
15 Weeks per Stage |
2.97 |
| Total Hours |
62.50 |
Module Delivered In
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