Module Title: | Strategic Management: Advantage |
Language of Instruction: | English |
Teaching & Learning Strategies: |
The classes will deliver relevant theory supported by relevant examples. Students will review current happenings from Irish and International businesses as part of their course work. Further students will be asked apply their knowledge as well as utilise relevant models and tools of analysis to case studies. |
Module Aim: |
To develop a student’s knowledge of strategy concepts and their application.
Specifically, to suggest alternative courses of action and to present well-supported recommendations for future action.
To further allow a student to integrate and reflect on knowledge of various disciplines. |
Learning Outcomes |
On successful completion of this module the learner should be able to: |
LO1 |
Select, support and evaluate the choice of appropriate strategies for an organisation detailing the business strategy. |
LO2 |
Select, support and evaluate the choice of appropriate strategies for an organisation detailing the strategy direction. |
LO3 |
Select, support and evaluate the choice of appropriate strategies for an organisation detailing the strategy method. |
LO4 |
Evaluate salient issues of implementation. |
Pre-requisite learning |
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
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No recommendations listed |
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. |
No incompatible modules listed |
Co-requisite Modules
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No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. |
No requirements listed |
Module Content & Assessment
Indicative Content |
Business strategy
Selecting a strategy, generic strategy options, Bowman’s strategy clock, business models, strategy canvas, digital strategy/digital transformation.
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Directions for strategy development
Directions for strategy development, protect and build, product development, market development, diversification.
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Methods of strategy development
Methods of strategy development, organic, acquisitions, divestments, joint ventures, strategic alliances, mergers, value added partnerships.
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Corporate and international level choices:
Corporate and international level choices, product diversity, international diversity, corporate parenting roles. • Portfolio analysis: portfolio management, BCG, directional policy matrix, parenting matrix.
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Strategic Implementation
Identifying criteria for strategic evaluation: suitability, acceptability, feasibility. Organisational structure and design: structural types, matching strategic choice and organisational structure. Management strategy: management styles, strategy and corporate leadership. Managing strategic change: diagnosing the change situation, change management. Strategic control: control types, milestones. Approaches to strategy development: intended strategy development, emergent strategy development, multiple processes of strategy development, strategy development methods.
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Assessment Breakdown | % |
Continuous Assessment | 100.00% |
Continuous Assessment |
Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
Case Studies |
Evaluate the business strategy, directions and methods of a case study company. |
1,2,3 |
70.00 |
n/a |
Case Studies |
Evaluation of strategy implementation issues in a case study company. |
4 |
30.00 |
n/a |
No End of Module Formal Examination |
SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time |
Workload Type |
Frequency |
Average Weekly Learner Workload |
Lecture |
12 Weeks per Stage |
3.00 |
Independent Learning |
15 Weeks per Stage |
5.93 |
Total Hours |
125.00 |
Workload: Part Time |
Workload Type |
Frequency |
Average Weekly Learner Workload |
Lecture |
12 Weeks per Stage |
1.50 |
Independent Learning |
15 Weeks per Stage |
2.97 |
Total Hours |
62.50 |
Module Delivered In
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