Module Title:Enterprise Development II
Language of Instruction:English
Credits: 5
NFQ Level:8
Module Delivered In 7 programme(s)
Teaching & Learning Strategies: The learning outcomes detailed below will be achieved through the following teaching methodologies: • Lectures - communication of knowledge and ideas from the lecturer to the student. • Groupwork – working in groups and utilizing creativity techniques to identify opportunities, which will then be researched, presented, analysed and justified. • Case Studies – cases will be used to look at examples of Business Plans. • Class Discussion/Debate - Students will be encouraged to actively participate in the class sessions which will develop their analytical and communication skills. • E-Learning – It is envisaged that the module will be supported with on-line learning materials. • Self-Directed Independent Learning – the emphasis on independent learning should develop strong and autonomous work and learning practices.
Module Aim: The aim of this module is to equip students with the ability to recognise and assess a new venture opportunity. It further aims to provide students with the skills necessary to develop a comprehensive business plan.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Explore an opportunity for a new venture.
LO2 Produce a business plan suitable for a range of stakeholders.
LO3 Present and defend a business plan.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
Developing the Business Opportunity
• Business opportunities, identifying niches and gaps in the market. • Assessing potential opportunities, risk analysis, market research, feasibility studies. • Pilot launch. • Product development, product mix, promotion, marketing strategy, market entry strategies, suitable strategies for different types of start-up. • Working in high growth, high potential start-up business.
Supports for new enterprises
• The supports available for enterprise creation and development
Assessment Breakdown%
No Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Individual and Group project: Indicative Assessment schedule Week 4 – Proposal (10%)​ Week 9 – Submission of Project (3000 -4000 words)​ (60%) Weeks 10-12 – Presentations (30%) 1,2,3 100.00 Week 9
No Practical
No End of Module Formal Examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 3.00
Independent Learning Time Every Week 6.00
Total Hours 9.00
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 1.50
Independent Learning Time Every Week 7.50
Total Hours 9.00

Module Delivered In

Programme Code Programme Semester Delivery
CW_BBLAW_B Bachelor of Business (Honours) in Business with Law 8 Group Elective 2
CW_HHIBU_B Bachelor of Business (Honours) in International Business 8 Elective
CW_BBBBM_B Bachelor of Business (Honours) in Management 6 Group Elective 1
CW_BBBBM_B Bachelor of Business (Honours) in Management 8 Elective
CW_BBSCM_B Bachelor of Business (Honours) in Supply Chain Management 8 Elective
CW_BBBUS_D Bachelor of Business in Business 6 Group Elective 1
CW_BBHRM_D Bachelor of Business in Human Resource Management 6 Group Elective 1