Module Title:Agribusiness Strategic Advantage
Language of Instruction:English
Credits: 5
NFQ Level:8
Module Delivered In 3 programme(s)
Teaching & Learning Strategies: The classes will deliver relevant theory supported by relevant examples. Students will review current happenings from Irish and International businesses as part of their course work. Further students will be asked apply their knowledge as well as utilise relevant models and tools of analysis to case studies.
Module Aim: To develop a student’s knowledge of strategy concepts and their application. Specifically, to suggest alternative courses of action for an agribusiness and to present well-supported recommendations for future action. To further allow a student to integrate and reflect on knowledge of various disciplines.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Select, support and evaluate the choice of appropriate strategies for an agribusiness detailing the business strategy.
LO2 Select, support and evaluate the choice of appropriate strategies for an agribusiness detailing the strategy direction.
LO3 Select, support and evaluate the choice of appropriate strategies for an agribusiness detailing the strategy method.
LO4 Evaluate salient issues of implementation.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
Business strategy
Selecting a strategy, generic strategy options, Bowman’s strategy clock, business models, strategy canvas, digital strategy/digital transformation.
Directions for strategy development
Directions for strategy development, protect and build, product development, market development, diversification.
Methods of strategy development
Methods of strategy development, organic, acquisitions, divestments, joint ventures, strategic alliances, mergers, value added partnerships.
Corporate and international level choices:
Corporate and international level choices, product diversity, international diversity, corporate parenting roles. Portfolio analysis: portfolio management, BCG, directional policy matrix, parenting matrix.
Strategic Implementation
Identifying criteria for strategic evaluation: suitability, acceptability, feasibility. Organisational structure and design: structural types, matching strategic choice and organisational structure. Management strategy: management styles, strategy and corporate leadership. Managing strategic change: diagnosing the change situation, change management. Strategic control: control types, milestones. Approaches to strategy development: intended strategy development, emergent strategy development, multiple processes of strategy development, strategy development methods.
Assessment Breakdown%
Continuous Assessment100.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Case Studies Evaluate the business strategy, directions and methods of a case study agribusiness. 1,2,3 70.00 n/a
Case Studies Evaluation of strategy implementation issues in a case study agribusiness. 4 30.00 n/a
No Project
No Practical
No End of Module Formal Examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 12 Weeks per Stage 3.00
Independent Learning 12 Weeks per Stage 3.00
Total Hours 72.00

Module Delivered In

Programme Code Programme Semester Delivery
CW_EFARG_B Bachelor of Engineering (Honours) in Agricultural Systems Engineering 8 Elective
CW_SWOAG_B Bachelor of Science (Honours) in Organic Agriculture 8 Mandatory
CW_SWSFM_B Bachelor of Science (Honours) in Sustainable Farm Management and Agribusiness 8 Mandatory