Module Title:Sustainable Marketing
Language of Instruction:English
Credits: 5
NFQ Level:7
Module Delivered In 7 programme(s)
Teaching & Learning Strategies: The teaching and learning strategies of this module incorporate a flipped classroom approach with a focus on interactive class exploration and discussion of key concepts.
Module Aim: The aim of this module is to explore the impact of a more sustainable world on marketing practice.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Articulate the principles of sustainability in a marketing, business and wider context.
LO2 Analyse & reflect on the complex interrelationship between consumer, business, market & sustainability.
LO3 Assess & reflect on how the marketing function is and will respond to sustainability.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
 

Module Content & Assessment

Indicative Content
Sustainability - Evolution & Principles
Exploration of the evolution of sustainability in a business, marketing & consumer context: growth of consumerism; globalisation; corporate social responsibility; economic, environmental and social sustainability principles; triple bottom line.
Sustainability - Stakeholders & Drivers
Exploration of the key stakeholders and drivers of sustainability: economic, environmental and social; global, European, national & local; SDGs; more sustainable consumer; consumer activism; circular economy; greenwashing; environmental impact; organic; Fairtrade; reducing consumption; sharing economy.
Sustainability - Response & Future
Exploration of how marketing can act/react to demands of a more sustainable world/consumer - examination of sustainable marketing models; impact on marketing mix; development of sustainable marketing strategy.
Assessment Breakdown%
Continuous Assessment100.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Portfolio Learners will be assessed by way of a portfolio of artefacts developed during the module that explore the various concepts and issues of sustainable marketing and address the learning outcomes. These artefacts may include; essay, blog, project, debate, film, case studies, involvement in sustainability campaigns, but not exclusively. There is scope to develop horizontal assessment with modules such as Event Management, Market & Customer Insights, Consumer Psychology & Behaviour, where these are taken in the same semester. 1,2,3 100.00 Sem 1 End
No Project
No Practical
No End of Module Formal Examination

ITCarlow reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Contact Hours Every Week 3.00
Independent Learning Time Every Week 6.00
Total Hours 9.00
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Contact Hours Every Week 1.50
Independent Learning Time Every Week 7.50
Total Hours 9.00
 

Module Delivered In

Programme Code Programme Semester Delivery
CW_BBBBM_B Bachelor of Business (Honours) in Management 7 Elective
CW_HHMKT_B Bachelor of Business (Honours) in Marketing 5 Elective
CW_HHMKT_B Bachelor of Business (Honours) in Marketing 7 Group Elective 1
CW_BPMKT_D Bachelor of Business in Marketing 5 Elective
CW_BBDMA_B Bachelor of Science (Honours) in Digital Marketing with Analytics 5 Elective
CW_BBDMA_B Bachelor of Science (Honours) in Digital Marketing with Analytics 7 Elective
CW_BBDMA_D Bachelor of Science in Digital Marketing with Analytics 5 Elective