Module Title:Contemporary Issues in Digital Marketing
Language of Instruction:English
Credits: 5
NFQ Level:8
Module Delivered In 1 programme(s)
Teaching & Learning Strategies: The learning outcomes will be achieved through the application of the following teaching & learning strategies: Lectures & tutorials to establish ethical and effective research methods in the completion of a literature review, along with the development of learner reflection. Formative and summative feedback on work-in-progress, at key stages throughout the module. The module is characterised by a high degree of self-directed independent learning supported by lecturer supervision.
Module Aim: The aim of this module is to develop learner research and critical thinking skills through the exploration and critical review of current digital marketing literature.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Justify the choice of a contemporary issue in digital marketing literature meriting critical review and demonstrate the research, digital literacy, and critical thinking skills essential to the completion of a literature review.
LO2 Disseminate their research to peers & faculty in a professional manner, communicating the merit of their research.
LO3 Demonstrate an adherence to ethical research principles at all times and an ability to engage in self-directed and reflective research practice.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
Research Methods & Dissemination
Reviewing the literature & academic writing -- Bibliographic methods, sources, information retrieval, record keeping & making notes -- Critical reading of the literature & structuring a literature review -- Scholarly conventions, referencing, avoiding plagiarism -- Identifying a research topic & preparing a proposal -- Ethical considerations in research -- Academic writing conventions, writing abstracts, oral presentation of research, poster presentation, seminar presentation
Supervision Component
Working with a supervisor -- Supervisor responsibilities -- Learner responsibilities -- Managing the supervision process
Assessment Breakdown%
Continuous Assessment100.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Written Report Literature review 1,3 80.00 Sem 1 End
Presentation Disseminate learner research through a learner led research seminar to faculty and peers - including both written abstract and oral presentation/poster showcase. 2 20.00 Sem 1 End
No Project
No Practical
No End of Module Formal Examination

ITCarlow reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Seminars Every Week 1.25
Lecturer-Supervised Learning (Contact) Every Week 0.25
Independent Learning Time Every Week 7.50
Total Hours 9.00
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Seminars Every Week 0.50
Lecturer-Supervised Learning (Contact) Every Week 0.25
Independent Learning Every Week 4.00
Total Hours 4.75

Module Delivered In

Programme Code Programme Semester Delivery
CW_BBDMA_B Bachelor of Science (Honours) in Digital Marketing with Analytics 7 Mandatory