Module Title:Finance for Marketing
Language of Instruction:English
Credits: 5
NFQ Level:7
Module Delivered In 2 programme(s)
Teaching & Learning Strategies: Lectures - communication of knowledge and ideas from the lecturer to the student. Problem Solving Exercises - student will work as part of a team and will work together to resolve various business marketing scenarios. Students will be encouraged to actively participate in class sessions which will develop their analytical and communication skills. E-Learning - It is envisaged that the module will be supported with on-line learning materials. Self-Direct Independent Learning - the emphasis on independent learning will develop a strong and autonomous work and learning practices.
Module Aim: The aim of this module is to develop student's skills in service costing, decision making, planning and control in a business marketing context. The module will develop the student's ability to apply techniques in practical marketing management situations.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Define and explain the key terms, concepts and practices for costing services and financial decision making.
LO2 Identify and apply appropriate techniques when presented with defined and undefined practical financial and decision making problems.
LO3 Analyse and interpret financial results and outcomes in a digital marketing environment and make recommendations.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
 

Module Content & Assessment

Indicative Content
Costing a Service
Introduction to costing. Breakdown of direct and indirect costs. Allocation, apportionment and absorption of overheads. Introduction to ABC and comparison with the traditional costing methods. Mark-up and margin. Acquisition costs, conversion costs/ rates, PPC
Decision Making
Cost Volume Profit Analysis, Distinction between fixed, variable and semi-fixed costs: Identifying fixed and variable costs using high low technique: Calculation of CVP formula (break-even, margin of safety, target profit): Practical applications of CVP analysis in assisting management planning and decision-making; Limitations of CVP analysis
Pricing Theory
Customer and Pricing Decisions. Pricing products & services using cost-based, demand-based, target-based and other pricing strategies.
Investment Appraisal
Introduction to investment appraisal. Investment Appraisal and Decision-Making, Difference between cash & profit; Traditional methods of investment appraisal; Discounted cash flow methods of investment appraisal; Strengths & limitations of appraisal methods; Identification of a project's relevant costs and benefits.
Sources of Finance
Sources of long, medium and short-term equity and debt financing; Internal sources of finance; Private equity and other sources of finance suitable for small and medium sized businesses; Factors to consider when choosing a suitable source of finance; Working capital funding requirements and strategies.
Assessment Breakdown%
Continuous Assessment40.00%
End of Module Formal Examination60.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Other Case Study, MCQs/ In class examinations 1,2,3 40.00 n/a
No Project
No Practical
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam Two hour exam 1,2,3 60.00 End-of-Semester

ITCarlow reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 3.00
Independent Learning Every Week 6.00
Total Hours 9.00
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 1.50
Independent Learning Every Week 7.50
Total Hours 9.00
 

Module Delivered In

Programme Code Programme Semester Delivery
CW_BBDMA_B Bachelor of Science (Honours) in Digital Marketing with Analytics 4 Mandatory
CW_BBDMA_D Bachelor of Science in Digital Marketing with Analytics 4 Mandatory