The learning outcomes detailed below will be achieved through the following teaching methodologies:
• Lectures - communication of knowledge and ideas from the lecturer to the student.
• Practical Exercises – students will work on practical tasks to develop their skills in the use of information technology tools.
• Class Discussion/Debate - Students will be encouraged to actively participate in the class sessions which will develop their analytical and communication skills. Case studies will be used in class as well as mini-project assignments based on the impact of new and emerging technologies on the areas of Media and Public relations.
• E-Learning – It is envisaged that the module will be supported with on-line learning materials.
• Self-Directed Independent Learning – the emphasis on independent learning will develop a strong and autonomous work and learning practices.
Module Aim:
The aim of this course is to build on the skills and knowledge acquired in year 1 and to apply these in solving business problems.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1
Evaluate the impact of IT and apply key information technologies that impact on Media & PR.
LO2
Design, build and query databases and utilise functions for generating forms and reports.
LO3
Design and create publications using a desk-top publishing package.
LO4
Design and create a website using a website development tool.
LO5
Utilise website management software to manage a website and its content, measure metrics and optimise its Search Engine rankings.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
7198
TECH H14X4
Information Technology 1
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
Informaton Technology
Module Content & Assessment
Indicative Content
IT & PR (40%)
• IT and the PR professional
• Communication
• Videocasting
• Video/Web Conferencing
• Podcasting
• Social Media: Channels, Tools & Measurement.
• Blogs
• New and emerging technologies
Database design and creation (15%)
• Designing and creating databases
DeskTop Publishing (15%)
• Design a publication
• Create a publication using desktop publishing software
Website development (15%)
• Website design
• Creating a website with web development tools
Website Management (15%)
• Content management
• Measuring metrics
• SEO
Assessment Breakdown
%
Project
40.00%
Practical
60.00%
No Continuous Assessment
Project
Assessment Type
Assessment Description
Outcome addressed
% of total
Assessment Date
Project
Students will undertake a project to develop a social media strategy and blog for a client. This will be integrated with practical applications to give applied learning and develop independent learning skills.
1
40.00
Week 5
Practical
Assessment Type
Assessment Description
Outcome addressed
% of total
Assessment Date
Practical/Skills Evaluation
Practical test on databases and Practical assignment on desktop publishing software, integrated with SM strategy project.
2,3
30.00
Week 9
Practical/Skills Evaluation
Practical website development integrated with SM strategy project. Website management inc. SEO, Analytics.
4,5
30.00
Week 12
No End of Module Formal Examination
SETU Carlow Campus reserves the right to alter the nature and timings of assessment