Module Title:Social Psychology
Language of Instruction:English
Credits: 5
NFQ Level:6
Module Delivered In 2 programme(s)
Teaching & Learning Strategies: The learning outcomes will be achieved through the following teaching methodologies: Lectures: Communication of knowledge and ideas from lecturer to student. Problem Solving – Students will participate in group activities to apply knowledge and theory to examples. Class Discussion –Students will be actively encouraged to participate in debates and discussions. E-Learning – VLE (Blackboard) will be used.
Module Aim: The aim of this module is to develop the student’s knowledge and understanding of Social Psychology including theories of social behaviour, attitudes and processes of interaction with others. The module will encourage students to examine how they present themselves to others and how they interpret social situations. Links will be made to the student’s experience in Media Studies and Public Relations.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Describe key theories, models and studies in Social Psychology
LO2 Problem-solving and team work skills
LO3 Ability to make connections between theories in Social Psychology and Media Studies
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
 

Module Content & Assessment

Indicative Content
The Self
The Self Concept; ideal self; self awareness; self-esteem
The Presentation of Self
Social Interaction; Impression Management; Impression Formation.
Socialisation Process
Definition of the socialisation process; Social perception; Norms
Attitudes
How attitudes are formed and maintained; Cognitive Dissonance Theory;
Persuasion
Research on persuasion; Fear-based appeals, positive appeals, persuasive messages
Groups
The Nature of Groups; Group Development; Conformity; Power of Groups.
Assessment Breakdown%
Continuous Assessment100.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Other Students will carry out a group project including a written project, presentation and reflective journal 1,2,3 100.00 n/a
No Project
No Practical
No End of Module Formal Examination

ITCarlow reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 12 Weeks per Stage 3.00
Estimated Learner Hours 15 Weeks per Stage 5.93
Total Hours 125.00
 

Module Delivered In

Programme Code Programme Semester Delivery
CW_BHCPR_B Bachelor of Arts (Honours) Public Relations and Media 2 Mandatory
CW_BHCPR_D Bachelor of Arts in Public Relations and Media 2 Mandatory