Module Title:Introduction to Media Studies 2
Language of Instruction:English
Credits: 5
NFQ Level:6
Module Delivered In 3 programme(s)
Teaching & Learning Strategies: The learning outcomes detailed above will be achieved through the following teaching methodologies: Lectures – Communication of knowledge and ideas from lecturer to student. Problem Solving – Students will participate in individual and group activities to apply knowledge and theory to experiences of the media. Class Discussion – Students will be actively encouraged to participate in debates and discussions E- Learning – VLE (Blackboard) will be used. Studio Based Learning – Media Studios will be used to train students in radio/television performance and scripting
Module Aim: The aim of this module is to provide students with a comprehensive introduction to Media Studies. Students will receive training in studio-based performance. The student's oral and written communications skills will be developed.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Describe key theories in Media Studies
LO2 Perform TV/Radio Presentations
LO3 Develop written, analytical and critical thinking skills
LO4 Critically evaluate media representation and news gathering
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
Examining gender and race in media and popular culture
Introduction to Media Audiences, key theories and approaches to media audiences, new media and old media, new media audiences
Studio Practice
Introduction to TV/Radio Presentation, role of the voice, scripting.
Media and Authenticity
Nature of truth-telling in media, photography and authenticity, documentary genre, news media, news worthiness, citizen journalism and new media
Assessment Breakdown%
Continuous Assessment100.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Practical/Skills Evaluation Media performance and storytelling 2,3 40.00 n/a
Project Analysis of Media Text 1,3,4 60.00 n/a
No Project
No Practical
No End of Module Formal Examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 2.00
Practicals Every Week 1.00
Estimated Learner Hours Every Week 6.00
Total Hours 9.00

Module Delivered In

Programme Code Programme Semester Delivery
CW_DPCCS_B Bachelor of Arts (Honours) in Content Creation and Social Media 2 Mandatory
CW_BHCPR_B Bachelor of Arts (Honours) Public Relations and Media 2 Mandatory
CW_BHCPR_D Bachelor of Arts in Public Relations and Media 2 Mandatory