Module Title:An Introduction and History of Public Relations
Language of Instruction:English
Credits: 5
NFQ Level:6
Module Delivered In 3 programme(s)
Teaching & Learning Strategies: • Lectures - Communication of knowledge and ideas between lecture and student. • Problem Solving Exercises – students will individually and as part of a team to resolve various scenarios. • Class Discussion/Debate - Students will be encouraged to actively participate in the class sessions which will develop their analytical and communication skills. • E-Learning – learner participation and creativity.
Module Aim: The aim of this module is to introduce the students to the context of public relations. Students will be given an insight into the history of PR as well as attempting to understand what public relations 'is'. Students will also examine the role of a PR Practitioner in an ever changing world.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Describe the foundations of public relations and its development to the present day and be aware of its likely future directions;
LO2 Develop an understanding of what exactly public relations 'is'
LO3 Identify the range of communication tools used by public relations practitioners
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
The History and Nature of Public Relations
Evolution of the concept Definitions of public relations Inhouse and agency (consultancy) PR
The Role of a PR Practitioner
Inhouse and agency (consultancy) work in Public Relations The 'Publics' of Public Relations
Writing in Public Relations
Writing press releases and photocall invitations Infographics Captioning photographs Writing for twitter, facebook and other online platforms
Assessment Breakdown%
Continuous Assessment70.00%
End of Module Formal Examination30.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Presentation History of PR - Presentation 1,2 20.00 n/a
No Project
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Practical/Skills Evaluation Writing assessments including Press Release, Photocall Invitation, Infographics and Caption Photography 2,3 50.00 n/a
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam Two hour written exam 1,2,3 30.00 End-of-Semester

SETU Carlow Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 3.00
Estimated Learner Hours Every Week 6.00
Total Hours 9.00

Module Delivered In

Programme Code Programme Semester Delivery
CW_DPCCS_B Bachelor of Arts (Honours) in Content Creation and Social Media 1 Mandatory
CW_BHCPR_B Bachelor of Arts (Honours) Public Relations and Media 1 Mandatory
CW_BHCPR_D Bachelor of Arts in Public Relations and Media 1 Mandatory