Module Title:Specialist Areas in Public Relations
Language of Instruction:English
Credits: 5
NFQ Level:8
Module Delivered In 4 programme(s)
Teaching & Learning Strategies: • Lectures - Communication of knowledge and ideas between lecture and student. • Problem Solving Exercises – students will individually and as part of a team to resolve various scenarios. • Class Discussion/Debate - Students will be encouraged to actively participate in the class sessions which will develop their analytical and communication skills. • E-Learning – learner participation and creativity.
Module Aim: The aim of this module is to introduce the students to the specialist areas of public relations. This will provide students with a knowledge and awareness of the diversity of its occupation.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Discuss the range of functions and activities encompassed by the public relations profession
LO2 Comprehend the importance of crisis public relations and know the basic techniques for implementing a crisis PR plan
LO3 Increase awareness of the diverse and specialist areas within the public relations profession
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
 

Module Content & Assessment

Indicative Content
Crisis Public Relations
How to prepare for a crisis – not ‘if’ but ‘when’; Case Studies.
Political Public Relations
Working in Political PR; Politics in Ireland; Lobbying; Debating; How PR-STV Works.
Consumer Public Relations
What it's like to work in Consumer PR; Guest lectures.
Corporate Public Relations
What it's like to work in Corporate Public Relations; Guest lectures.
Other specialists areas
An examination of other specialist areas in Public Relations including Financial PR, Project Communications, Public Consultation Process, Litigation PR; Community PR; Internal and External Communications
Assessment Breakdown%
Continuous Assessment70.00%
End of Module Formal Examination30.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Case Studies Crisis PR assessment 2 20.00 n/a
Presentation Research (including contact with a PR Practitioner) and present a PR Specialist area of the student's choice 1,3 30.00 n/a
Performance Evaluation Students will attend a series of guest lectures from various PR Practitioners after which they will be required to write a short reflection piece 1,3 20.00 n/a
No Project
No Practical
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End of year two hour written exam 1,2,3 30.00 End-of-Semester

ITCarlow reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 3.00
Estimated Learner Hours Every Week 6.00
Total Hours 9.00
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 1.50
Independent Learning Time Every Week 7.50
Total Hours 9.00
 

Module Delivered In

Programme Code Programme Semester Delivery
CW_BHCPR_B Bachelor of Arts (Honours) Public Relations and Media 4 Mandatory
CW_BHCPR_D Bachelor of Arts in Public Relations and Media 4 Mandatory
CW_BBDMA_B Bachelor of Science (Honours) in Digital Marketing with Analytics 6 Group Elective 3
CW_BBDMA_D Bachelor of Science in Digital Marketing with Analytics 6 Group Elective 3