Module Title:PR Campaign Project
Language of Instruction:English
Credits: 10
NFQ Level:8
Module Delivered In 1 programme(s)
Teaching & Learning Strategies: • Lectures - Communication of knowledge and ideas between lecture and student. • Problem Solving Exercises – students will individually and as part of a team to resolve various scenarios. • Class Discussion/Debate - Students will be encouraged to actively participate in the class sessions which will develop their analytical and communication skills. • E-Learning – learner participation and creativity.
Module Aim: The aim of this module is to acquire the necessary analytical skills to engage and gain work with a 'real' client in Public Relations. The module also aims to enable students to understand the relevance of Strategy and Theory at the advanced stage of their study in Public Relations
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Complete a Public Relations campaign for a 'real' client
LO2 Analyse and think critically about public relations and public relations campaigns
LO3 Understand and explain how the Public Relations industry functions and how to gain employment in the occupation.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
Theoretical design and strategic choice of Public Relations Campaign
Theoretical foundations of modern Public Relations practice
Liaising between client and consultant
Designing, writing and presenting a brief
Designing a campaign
Target audience selection Objectives and Strategy PR tools and techniques
Advanced Public Relations practice
Evaluation of contemporary Public Relations issues and campaigns through case study analysis
Intrapreneurship and Entrepreneurship
Working in a public relations company Starting your own company Curriculum vitae/cover letter/portfolio/mock interview
Assessment Breakdown%
End of Module Formal Examination30.00%
No Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Research, prepare and present a public relations communications campaign for a real client. 1,2 50.00 n/a
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Practical/Skills Evaluation Students prepare themselves for employment by attending a 'mock job interview'. 3 20.00 n/a
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam Two hour written exam 2,3 30.00 End-of-Semester

SETU Carlow Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 6.00
Estimated Learner Hours Every Week 12.00
Total Hours 18.00

Module Delivered In

Programme Code Programme Semester Delivery
CW_BHCPR_B Bachelor of Arts (Honours) Public Relations and Media 7 Mandatory