Module Title:Networking in Public Relations
Language of Instruction:English
Credits: 5
NFQ Level:7
Module Delivered In 3 programme(s)
Teaching & Learning Strategies: • Lectures - Communication of knowledge and ideas between lecture and student. • Problem Solving Exercises – students will individually and as part of a team to resolve various scenarios. • Class Discussion/Debate - Students will be encouraged to actively participate in the class sessions which will develop their analytical and communication skills. • E-Learning – learner participation and creativity.
Module Aim: The aim of this module is to acquire the necessary analytical skills to critically appraise and document contemporary public relations problems and opportunities and influence their solutions. Students will experience the world of networking and conferences by organizing and attending various events.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Analyse and think critically about public relations
LO2 Understand the importance of networking at events and conferences
LO3 Understand how to gain employment in the Public Relations Industry
LO4 Increase awareness of how to organise an event
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
Networking in Public Relations
What exactly is meant by 'Networking' in Public Relations and how should we do it
Intrapreneurship and Entrepreneurship
Working in a public relations company Starting your own company Curriculum vitae/cover letter/portfolio/mock interview
Event Organisation
How to organise an event; The importance of attention to detail; How to network at an event
Assessment Breakdown%
Continuous Assessment30.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Case Studies Students will organise an event. The students will be marked on the attention to detail in the organisation of the event as well as how they network at the event. Students will also be marked on a reflective piece of work following on from the event. 2,4 30.00 n/a
No Project
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Practical/Skills Evaluation Students prepare job application details as well as completing a mock style job interview 3 40.00 n/a
Practical/Skills Evaluation Students attend and network at the annual PRII Conference. In the event of a student not being able to attend, said student must complete a 5,000 word assignment on a PR Topic given by their lecturer 1,2 30.00 n/a
No End of Module Formal Examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 3.00
Estimated Learner Hours Every Week 6.00
Total Hours 9.00

Module Delivered In

Programme Code Programme Semester Delivery
CW_DPCCS_B Bachelor of Arts (Honours) in Content Creation and Social Media 6 Group Elective 3
CW_BHCPR_B Bachelor of Arts (Honours) Public Relations and Media 5 Mandatory
CW_BHCPR_D Bachelor of Arts in Public Relations and Media 5 Mandatory