Module Title:Management in the Brewing and Distilling Industry
Language of Instruction:English
Credits: 5
NFQ Level:8
Module Delivered In 1 programme(s)
Teaching & Learning Strategies: Learners will be exposed to theory and practice of management through exposure to and study of academic materials (texts, journals etc.) and industry practice materials (case studies, live case examples, industry reports etc.). Classes will be tutorial in nature where learners will be expected to actively engage with module materials (online & offline), problem solving exercises and participate in class discussion and debate.
Module Aim: The aim of this module is to provide the learner with an understanding of management theories concepts and frameworks and their application to the various structures, functions and operations of organisations in the brewing and distilling industry.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Select the appropriate models and techniques for evaluating and drawing strategic conclusions about the future of the the Brewing and Distilling Industry
LO2 Analyse industries and competitive strategies together with strategic capabilities.
LO3 Utilise market research techniques to analyse the brewing and distilling industry and develop consumer insights
LO4 Critically assess the role of destination marketing as it applies to the brewing and distilling tourism industry
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
Strategic Management Process
The Strategic Management Process Defining Strategy and the Strategic Management Process. Corporate Mission, Goals and Stakeholders, Business Development, Strategy as an Emergent Process, Intended and Emergent Strategies, Strategic Leadership.
The Business Environment
External Analysis - Identification of Opportunities and Threats External Analysis, SWOT analysis, PEST analysis. Defining the Industry, Sectors, Competitors, Market Segments. Strategic Groups. Industry Life Cycle Analysis. The Global and National Environments.
Market Research and Information Systems
The Marketing Information System; Consumer Insights; The Marketing Research Process; Market Research methods - Qualitative and Quantitative techniques
Assessment Breakdown%
Continuous Assessment100.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Written Report Learners will prepare a written report on the factors and forces of the brewing and distilling industry based on sound market research techniques and the application of business models and frameworks. They will provide consumer insights. Learners will will provide an interim report in week 7. Learners will prepare and present a formal presentation in week 12 1,2,3,4 100.00 Sem 1 End
No Project
No Practical
No End of Module Formal Examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 12 Weeks per Stage 3.00
Independent Learning 15 Weeks per Stage 5.93
Total Hours 125.00

Module Delivered In

Programme Code Programme Semester Delivery
CW_SABRE_B Bachelor of Science (Honours) in Brewing and Distilling 7 Mandatory