Module Title:Digital Media Design
Language of Instruction:English
Credits: 10
NFQ Level:6
Module Delivered In 4 programme(s)
Teaching & Learning Strategies: Lectures / Tutorials / Practicals. Primarily this core subject assumes that the student will have only limited experience in Digital Media. The project starts with a detailed brief and introduction session and is followed by workshops and class discussion. The strategy is characterized as “learning through doing” in that the student is guided and supported through the process of skills acquisition and creative conceptualization both as individual students and as a class.
Module Aim: This subject acts as an introduction to design principles, digital illustration and imaging. It is designed to provide a level of knowledge and skill which will provide the student with the ability to support and progress their studio practice. The student will be introduced to a number of basic digital processes including drawing, selections, transforming, colour, and scanning, downloading, uploading and printing images. They will learn the appropriate methods of formatting and saving images. They will be given instruction on the functions of manipulation tools and their applications. They are asked to be able to produce prints of their work. Students are encouraged to experiment and make individual responses to the demands of the project brief and to follow the design process from conceptualisation to end product. Students are expected to attend and participate in all the formal timetabled sessions for the subject. Students are also expected to manage their directed learning and independent study in support of the subject and project aims. Subject aims: 1. To develop a basic knowledge of the design process 2. To develop technical skills in digital illustration 3. To develop technical skills in image manipulation and making 4. To develop awareness of design principles. 5. Demonstrate understanding of the role of typography in graphic design 6. To develop technical skills in typography 7. To provide an introduction to graphic design practices 8. Use creative thinking and problem solving skills to generate design solutions 9. Express an understanding of the basics of design language 10. To develop skills in project management
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Demonstrate a basic knowledge of the design process. Follow the stages in the design process to create effective and engaging solution to design problems. Understand the cyclical nature of the design process. Use the process iteratively from concept to completion.
LO2 Demonstrate a basic knowledge in the Principles of Graphic Design, applying selected principles in the creation of various design solutions.
LO3 Demonstrate technical skills in Industry standard graphic design software.
LO4 Produce work that reflects a creative application of their technical skills through presenting a research journal/sketchbook that demonstrates efforts to bridge the gap between technical requirements and the theme of the project.
LO5 To work in a shared facility like the Visual Communications and Design studio studio.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
 

Module Content & Assessment

Indicative Content
Design Process
The different stages of a design project. Broken down into four sub-processes (research, concept generation, concept development, and final delivery) .
Design Principles
application of rules to help guide a designer how to arrange the various elements of a composition in relation to each other and the overall design. Balance, Contrast, Alignment, Proximity, White Space, Emphasis and Scale
Typography
Typeface and family, type personality, spacing, readability and legibility, emphasis and hierarchy
Graphics
Integration into design, choice of graphic, file formats, image and word
Layout
Paper sizes and formats, styles of layout, tone, pace and contrast, navigation, grids
Image Creation
Image and mark making skills, photography, Illustration creation and manipulation of images
Assessment Breakdown%
Project100.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project The subject will be assessed through the completion of various project briefs and the submission of a sketchbook. The assessment and feedback will be an opportunity for the student to focus on their work and evaluate their own progress and development. 1,2,3,4,5 100.00 n/a
No Project
No Practical
No End of Module Formal Examination
No Continuous Assessment
Project
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project The subject will be assessed through the completion of brief and the submission of a research journal/notebook. The assessment and feedback will be an opportunity for the student to focus on their work and evaluate their own progress and development. Students must undertake an assessment of their work. Where a divergence of more than 20% between the tutor’s and the student’s notional assessment mark occurs it is mandatory that a negotiated assessment mark is reached. 1,3,4,5 100.00 n/a
No Practical
No End of Module Formal Examination

ITCarlow reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Studio Based Learning 12 Weeks per Stage 6.00
Independent Learning Time 12 Weeks per Stage 3.00
Total Hours 108.00
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Studio Based Learning 12 Weeks per Stage 3.00
Independent Learning Time 15 Weeks per Stage 5.93
Total Hours 125.00
 

Module Delivered In

Programme Code Programme Semester Delivery
CW_HWVCD_B Bachelor of Art (Honours) in Visual Communications and Design 2 Mandatory
CW_AWART_B Bachelor of Arts (Honours) in Art 2 Mandatory
CW_AWART_D Bachelor of Arts in Art 2 Mandatory
CW_HWVCD_D Bachelor of Arts in Visual Communications and Design 2 Mandatory