Module Title: Media & Society
Language of Instruction:English
Credits: 5
NFQ Level:8
Module Delivered In 1 programme(s)
Teaching & Learning Strategies: The learning outcomes will be achieved through the following teaching methodologies: Lectures – Communication of knowledge and ideas from the lecture to the student. Problem Solving Exercises – students will work in groups to analyse case studies and relevant issues in the media. Class discussion and debates - students will be encouraged to actively participate in the class debates which will develop their analytical skills. E-Learning – Use of VLE (Blackboard) will be used Self-directed learning – Independent reading and research will be encouraged through the use of the Institute’s Learning Resource Centre.
Module Aim: This module focuses on mediatisation as an explanatory framework for social and cultural change.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Explain core theories and concepts of sociological approaches to Media Studies
LO2 Written, analytical and critical thinking skills for humanities research
LO3 Analyse media texts, popular culture and society
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
Critical race studies
Whiteness and privilege, orientalism, post-race, race and new media environments
Media and Ideology
Gramsci and dominant ideology, public sphere, freedom of speech, media impartiality and objectivity, cancel culture
Gender and Media
History of gender representation, 4th wave feminism, celebrity feminism, gender and sexuality
Political Economy of the Media
Post-truth politics, fake news, misinformation, clickbait, fact-checking and social media
Assessment Breakdown%
Continuous Assessment100.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project n/a 1,2,3 100.00 n/a
No Project
No Practical
No End of Module Formal Examination

ITCarlow reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 3.00
Estimated Learner Hours Every Week 6.00
Total Hours 9.00

Module Delivered In

Programme Code Programme Semester Delivery
CW_BHCPR_B Bachelor of Arts (Honours) Public Relations and Media 8 Mandatory