The module involves lecture based teaching but also a practical element through fieldtrips to visit and engage with various cultural, eco , food/agri and adventure tourism providers. Case studies of best local, national and international practice will also be used to deepen students' learning.
Module Aim:
The aim of this module is to develop the students’ awareness of the motivating factors that influence modern tourism development. It covers a wide range of areas including Cultural, Eco, Adventure and Food Tourism with a particular focus on case studies and appropriate site visits. The module investigates the relationship between the above elements and state tourism policy.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1
Examine the motivating factors that influence modern tourism development
LO2
Appreciate the foundations of key tourism elements such as Cultural, Eco, Adventure and Food Tourism
LO3
Examine national and international tourism policy in relation to the various tourism elements
LO4
Develop an understanding of the various tourism elements through case studies and site visits
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
Module Content & Assessment
Indicative Content
Introduction to modern tourism development
The growth of global tourism and volatility; Mass tourism; Traditional tourism; Mainstream tourism; New forces affecting tourism, - globalisation, inequality and the developed and developing world; Overview of tourism elements
Cultural Tourism
The concept of culture; Historical development of cultural tourism: components of the cultural tourism product; demands and motivations for cultural tourism; typologies of cultural tourism; cultural costs and benefits of cultural tourism; interpretation and representation; State policy in relation to Cultural Tourism; Case studies in Cultural Tourism
Eco Tourism
Introduction to ecotourism; The history and evolution of ecotourism and sustainable development; Ecotourism typologies; Social advantages and disadvantages of ecotourism; International, national and regional ecotourism initiatives; State policy in relation to Eco Tourism; Case studies in ecotourism.
Food/Agri Tourism
Introduction to Food tourism; The globalisation and localisation of food and drink; The growth of food inspired tourism; foodies and their identity; What is Agri tourism?; Agri tourism in action; Challenges in developing Food Tourism; State policy in relation to Food/Agri Tourism; Case studies in Food/Agri Tourism.
Adventure Tourism
Introduction, definition and development of adventure tourism; the adventure tourism product; the adventure tourism market; risk assessment; State policy in relation to Adventure Tourism; Case studies in Adventure Tourism
Assessment Breakdown
%
Continuous Assessment
50.00%
Project
50.00%
Continuous Assessment
Assessment Type
Assessment Description
Outcome addressed
% of total
Assessment Date
Case Studies
A review of relevant case studies relating to the various Tourism Elements
1,2,3,4
25.00
n/a
Essay
Students will be required to write an essay based on one aspect of the course
2,3,4
25.00
n/a
Written Report
Students will be required to complete a written based on all elements of the module
2,3,4
50.00
n/a
No Project
No Practical
No End of Module Formal Examination
SETU Carlow Campus reserves the right to alter the nature and timings of assessment