Module Title:Entrepreneurship
Language of Instruction:English
Credits: 10
NFQ Level:8
Module Delivered In 4 programme(s)
Teaching & Learning Strategies: A variety of teaching and learning strategies will be used such lectures, case studies, tutorials, and guest lectures. The practical formulation of a business plan will form a large part of student learning to enhance their understanding of the subject. Class and group interaction will also serve to help develop students’ comprehension and communication skills.
Module Aim: To introduce students to the concept of Entrepreneurship and to examine and evaluate some of the key strategic issues in relation to new venture creation. Students will build on their theoretical knowledge and apply it in a practical format through a structured business plan. They will also be required to present and defend their business plans.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Evaluate the Entrepreneurial process and the role of an Entrepreneur in new venture creation.
LO2 Appraise and assess key management and marketing strategies in a new enterprise.
LO3 Identify and evaluate the support and sources of finance available to new business starts ups.
LO4 Formulate, present and defend a business plan for an entrepreneurial new venture.
LO5 Examine key and prominent entrepreneurs and entrepreneurial activity in industry through the use of case studies
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
Introduction to Entrepreneurship
• Definition and Concept of Entrepreneurship • Characteristics of an Entrepreneur • The role of the entrepreneur and their contribution to economic growth development • Innovation and Creativity
New Business Planning
• The importance of business planning • The business planning process • Definition of a business plan • Outline and format of a business plan
Finance for New Ventures
• Sources of finance • Working capital and cash management • Government and state supports available for setting up a business in Ireland.
New Business Strategy
• Managing the new venture • New venture growth • Marketing in the entrepreneurial new venture • Human Resource Management Contemporary approaches to new venture creation
The Legal and Regulatory Environment
• Patents, trademarks, copyright and licensing agreements, registered designs • Legal trading structures • Employment law • Health and safety
Entrepreneurship in Practice
• Case studies in Entrepreneurship and business proposals. Review of written business plans
Assessment Breakdown%
Continuous Assessment40.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Case Studies Critically evaluate relevant case studies relating to new entrepreneurial ventures 1,2,3,5 20.00 n/a
Presentation Evaluate and present the entrepreneurial process of a subject of choice. 1,2 20.00 n/a
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Business Plan & Presentation: The development, formulation and presentation of a business plan 1,2,3,4,5 60.00 n/a
No Practical
No End of Module Formal Examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 12 Weeks per Stage 6.00
Independent Learning 15 Weeks per Stage 11.87
Total Hours 250.00
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 12 Weeks per Stage 3.00
Independent Learning 15 Weeks per Stage 5.93
Total Hours 125.00

Module Delivered In

Programme Code Programme Semester Delivery
CW_HWVCD_B Bachelor of Art (Honours) in Visual Communications and Design 7 Mandatory
CW_BWBUS_B Bachelor of Business (Honours) Options: in Business or Digital Marketing 7 Elective
CW_KWCCD_B Bachelor of Science (Honours) in Creative Computing and Digital Innovation 7 Mandatory
CW_BWTEM_B Bachelor of Science (Honours) in Tourism and Event Management 7 Group Elective 1