Module Title: | Introduction to Tourism |
Language of Instruction: | English |
Teaching & Learning Strategies: |
A variety of teaching and learning strategies will be used such lectures, case studies, tutorials, and guest lectures. . Class and group interaction will also serve to help develop students’ comprehension and communication skills. |
Module Aim: |
To introduce students to the concept of Tourism and its application in an Irish and international business environment. To keep up to date with developments in the Tourism industry. |
Learning Outcomes |
On successful completion of this module the learner should be able to: |
LO1 |
Demonstrate an understanding of the tourism concept, its structure and its changing patterns |
LO2 |
Apply an appreciation of the concept of tourism through the use of case studies |
LO3 |
Examine the key trends and challenges facing the Irish and international tourism industry |
LO4 |
Analyse the various components of the tourism product |
LO5 |
Examine the key management principles in tourism organisations and the key issues in relation to visitor management |
Pre-requisite learning |
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
|
No recommendations listed |
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. |
No incompatible modules listed |
Co-requisite Modules
|
No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. |
No requirements listed |
Module Content & Assessment
Indicative Content |
The Concept of Tourism
• Introduction to Tourism, Forms of Tourism, Motivation for Travel,
• Changing Tourism Patterns, Development of Mass Tourism.
|
The History and Structure of Tourism in Ireland
• The Structure of Irish Tourism: Government Departments, Fáilte Ireland
• Tourism Ireland, Northern Ireland Tourist Board (NITB),
• Regional Tourism Authorities, Shannon Development,
• The Office of Public Works (OPW), Airport Authorities
• The Irish Tourist Industry Confederation (ITIC)
|
Tourism and the Economy
• World Tourism Growth, Irish Tourism Growth Patterns,
• Regional Tourism Income, Tourism and Employment, Balance of Payments,
• Tourism Investment, Current Issues
|
Demand: Why Do People Engage in Tourism
• What is tourism demand? Why do people go on holiday?
• Intrinsic and extrinsic motivation, Maslow’s hierarchy model and Tourist motivation
• Consumer behaviour and tourism, The future of tourism demand.
|
Transport
• Transport, tourism and the tour
• Land based transport
• Water based transport,
• The international airline industry, The airline industry in Ireland
• Airline marketing
• Low-cost airlines, Airline Alliances and Frequent Flyer programmes.
|
Accommodation and Hospitality Services
• The hospitality sector
• The accommodation sector
• The characteristics of the accommodation sector
• The Irish hotel sector
|
Visitor Attractions
• Categories of Visitor Attractions
• Critical success factors
• Irish Visitor Attractions,
• Visitor attractions and the product life cycle
• Managing the visitor experience
|
Tour Operating and Travel Retailing
• Tour Operations, Travel Agents
• Consumer issues and trends
• Social networking and tourism
• The role of technology
|
The Management of Tourism
• Managing tourism businesses
• Managing operational issues
• Managing service provision
• Tourism innovation
|
Business Tourism
• Business Meetings, Incentive Travel, Exhibitions and Trade Fairs
• Future of Business Tourism
|
Assessment Breakdown | % |
Continuous Assessment | 50.00% |
Project | 50.00% |
Continuous Assessment |
Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
Essay |
Students are required to write an essay on a specific aspect of the module |
1,3,4,5 |
25.00 |
n/a |
Case Studies |
Students will be given a case study to review based on one or more aspects of the module. |
1,2,3,4,5 |
25.00 |
n/a |
Project |
Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
Project |
Students will be required to undertake a written report based on various aspects of the module. |
1,2,3,4,5 |
50.00 |
n/a |
No End of Module Formal Examination |
SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time |
Workload Type |
Frequency |
Average Weekly Learner Workload |
Lecture |
12 Weeks per Stage |
6.00 |
Independent Learning |
15 Weeks per Stage |
11.87 |
Total Hours |
250.00 |
Workload: Part Time |
Workload Type |
Frequency |
Average Weekly Learner Workload |
Lecture |
12 Weeks per Stage |
3.00 |
Independent Learning Time |
15 Weeks per Stage |
5.93 |
Total Hours |
125.00 |
Module Delivered In
|