Module Title:International Business
Language of Instruction:English
Credits: 10
NFQ Level:8
Module Delivered In 1 programme(s)
Teaching & Learning Strategies: • Lectures - communication of knowledge and ideas from the lecturer to the student. • Problem Solving Exercises/Case Studies – students will work as part of a team and will work together to discuss and evaluate scenarios related to lecture content. • Class Discussion/Debate - Students will be encouraged to actively participate in the class sessions which will develop their analytical and communication skills. • E-Learning – It is envisaged that the module will be supported with on-line learning materials including discussion boards. • Self-Directed Independent Learning – the emphasis on independent learning will develop a strong and autonomous work and learning practices.
Module Aim: To analyse the International Business Environment and provide a broad, cross-functional understanding of the players and policies at work in both the micro and firm-level areas of international business.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Critically evaluate the relevance of, and effects of globalisation, trade theories and supra-national organisations on businesses competing in the global market-place.
LO2 Conduct professional reports on the potential of new markets for a company, and present this in a professional setting.
LO3 Demonstrate an understanding of international business strategy
LO4 Evaluate the wider cultural, economic, legal, political and environmental issues that affect International Business
LO5 Demonstrate a knowledge of the effects of international business on core functional areas of the business.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
 

Module Content & Assessment

Indicative Content
Definition and Scope of International Business
• World-wide developments and the historical context • International Business in an Age of Globalisation
Concepts and Theories in International Business
• The Internationalisation Process – Theory and practice • International Trade Theories
Cultural Environment
• Meaning and Dimensions of culture • Managing across cultures • Cross-cultural communication and negotiations • Organisational cultural and diversity • High context and Low context countries
Political and Governmental Environment
• Company-government relations; managing political risk; country risk assessment • Indicators/indices; corruption index
Legal Environment
• Legal Systems/International Business Contracts/International Arbitration/ International • Law/Intellectual property
Economic Environment
• Legal Systems/International Business Contracts/International Arbitration/ • International Law/Intellectual property
Global Markets and Institutions
• GATT, WTO, World Bank. The International Monetary system
Direct Foreign Investment
• Vertical and Horizontal DFI/Costs and Benefits to Home and Host Countries/Government Policy Instruments
International Business Strategies
• Introduction to global strategic management/ Globalisation and world class organisations
The Organisation of International Business
• Organisational Structure/Control Systems and Incentives/Organisational Culture/Organisational Change
Entry Strategy and Strategic Alliances
• Basic Entry Decisions/ Entry Modes/Strategic Alliances/Direct Foreign Investment
Exporting/Importing and Counter-Trade
• Improving Export Performance/Export and Import Finance/Export Assistance/Counter-trade
International Marketing Management, International Selling
• The Globalisation of Markets and Brands/Target Market Selection/Product Attributes/Distribution Strategy/Selling and Negotiation in International Business/Communications Strategy/Pricing Strategy/New Product Development
Global Human Resource Management
• Training and Management Development, Selection and Recruitment Criteria and Policies, Performance Appraisal, Compensation, International Labour Relations
Accounting in the International Business Environment
• Country Differences in Accounting Standards/National and International Standards/Accounting Aspects of Control Systems
Emerging Issues in International Business
• Ethics and corruption/ social responsibility and the international manager/ future global developments
Assessment Breakdown%
Continuous Assessment15.00%
Project15.00%
End of Module Formal Examination70.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Case Studies Case study on functional area of the business 3,5 15.00 n/a
Project
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project International Business report: Students must choose a company and produce a professional report outlining the potential of a new market for the company, including a presentation 1,2,4 15.00 n/a
No Practical
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam Terminal Exam 1,3,4,5 70.00 End-of-Semester

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 12 Weeks per Stage 6.00
Independent Learning 15 Weeks per Stage 11.87
Total Hours 250.00
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 12 Weeks per Stage 3.00
Independent Learning 15 Weeks per Stage 5.93
Total Hours 125.00
 

Module Delivered In

Programme Code Programme Semester Delivery
CW_BWBUS_B Bachelor of Business (Honours) Options: in Business or Digital Marketing 7 Elective