Module Title:Creative Digital Media
Language of Instruction:English
Credits: 5
NFQ Level:6
Module Delivered In 2 programme(s)
Teaching & Learning Strategies: Lectures / Tutorials / Practicals concentrating on the development of creative thinking skills, idea generation and visualisation techniques.
Module Aim: This module will give students extensive knowledge, understanding and competencies across a wide range of digital media design principles and practices; reviewing how digital media communication concepts relate to society, storytelling and branding in the digital world.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Develop key skills across a wide range of digital media technologies and design solutions to create finished artwork for a desired digital marketing solution which is creative and engaging.
LO2 The ability to contribute significantly to the design, development, implementation and research of effective digital media.
LO3 Comprehend and describe key issues and debates surrounding the development and evolution of new media technologies in society.
LO4 Present work that demonstrates a variety of technical skills in digital illustration and imaging. Develop techniques to meet or exceed project specifications.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
 

Module Content & Assessment

Indicative Content
Digital Media Creativity
Digital creativity and meaning, digital images and photography, multimedia, infographics, video, emerging media, digital content, creative design solutions
Digital Narrative
Digital storytelling, role of text as a fundamental element in digital media, critically analyse samples from a variety of digital media
Digital Media research
Case studies, awareness of promotional design limitations, target audience influences and motivations on promotional graphic design, communication objectives, digital research and exploration
Digital Media Awareness
Critical awareness of contemporary and emerging issues in digital media practice, Intellectual property, copyright and how it affects your action as a designer, issues to be aware of
Digital Media Practice
Generate design and promotion solutions using creative thinking and problem solving digital marketing skills
Assessment Breakdown%
Continuous Assessment100.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Practical/Skills Evaluation Project Redesign and Reflective Journal 1,2,3,4 50.00 Week 6
No Project
Practical
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Practical/Skills Evaluation Digital Assets Design and Presentation 1,2,3,4 50.00 Sem 1 End
No End of Module Formal Examination

ITCarlow reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Laboratory Every Week 3.00
Independent Learning Time Every Week 6.00
Total Hours 9.00
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Laboratory Every Week 1.50
Independent Learning Time Every Week 5.50
Total Hours 7.00
 

Module Delivered In

Programme Code Programme Semester Delivery
CW_BBDMA_B Bachelor of Science (Honours) in Digital Marketing with Analytics 2 Mandatory
CW_BBDMA_D Bachelor of Science in Digital Marketing with Analytics 2 Mandatory