Module Title:Multimodal Writing
Language of Instruction:English
Credits: 5
NFQ Level:7
Module Delivered In 1 programme(s)
Teaching & Learning Strategies: The learning outcomes will be achieved through the following teaching methodologies: Lectures – Communication of knowledge and ideas from lecturer to student. Problem Solving – Students will participate in individual and group activities to apply knowledge and theory to experiences of the media. Class Discussion – Students will be actively encouraged to participate in debates and discussions E- Learning – VLE (Blackboard) will be used. Practice Based Learning – practice allows students to combine creativity and learning - projects and assessments will incorporate media practice
Module Aim: In an increasingly fast-paced visual culture, this module aims to develop students' knowledge and application of the visual literacies that underpin modern communication. The module examines existing architectures of meaning making through theoretical frameworks such as semiotics and discourse analysis. Students will develop tools to interpret the media artefacts of global communications systems in the new media age.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Ability to critically analyse media texts
LO2 Develop knowledge of key theoretical approaches to media analysis
LO3 Plan and complete multimodal media projects
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
 

Module Content & Assessment

Indicative Content
Semiotics
Semiotic theory - semiotic practice
Visual culture theory and research
Content and textual analysis - reading media texts - gaze
Discourse Analysis - Written words
Plain English - audience - purpose - information - intended meanings - negotiated readings
Image and text
Tone - emojis - gesture - localisation - platform awareness - transnational cultures
Social media communications
Memes - global signs - limits of social media communications - visual audiences
Assessment Breakdown%
Continuous Assessment100.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Written Report Written project that applies interpretative media analysis and theoretical knowledge to visual culture 1,2,3 80.00 n/a
Presentation n/a 1,2,3 20.00 n/a
No Project
No Practical
No End of Module Formal Examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 3.00
Independent Learning Time Every Week 6.00
Total Hours 9.00
 

Module Delivered In

Programme Code Programme Semester Delivery
CW_DPCCS_B Bachelor of Arts (Honours) in Content Creation and Social Media 4 Mandatory