STGY C4306 - Strategic Analysis

Module Title:Strategic Analysis
Credits: 5
NFQ Level:8
Module Delivered In 7 programme(s)
Teaching & Learning Strategies: This module will be delivered by means of formal and participative style lectures. Relevant video material from the internet and library will form a central role in the teaching and learning experience. Interactive discussion and in-class application of theories through case studies will be used.
Module Aim: The module is designed to develop the learner’s skills in critically analysing the internal and external environments of an organisation. The module aims to improve the student’s sensitivity to strategic and social responsibility issues. The module students’ previous study of the core business fields of the principles of Management, Finance, Marketing, Human Resource Management and Economics.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Analyse the external environment of an organisation using environmental scanning and industry analysis models
LO2 Critically assess the corporate governance, ethical and cultural values and standards of an organisation
LO3 Evaluate the strategic value of the resources and competencies of an organisation using appropriate models and concepts
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
Principles of Strategic Management
Fundamental Concepts and Nature of Strategic Management
External Environmental Scanning
Analysis of the Natural, Societal and Industry Environments
Corporate Governance and Social Responsibility
The Role of the Board of Directors • Corporate Social Responsibility • Sustainability
Internal Environmental Scanning
Analysis of Organisational Culture, Competencies and Resources
Assessment Breakdown%
Continuous Assessment100.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Case Studies Case Study - group report with a strategic management focus. 1,2,3 80.00 n/a
Multiple Choice Questions Online Quizzes 1,2,3 20.00 n/a
No Project
No Practical
No End of Module Formal Examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 3.00
Independent Learning Every Week 6.00
Total Hours 9.00
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 1.50
Independent Learning Every Week 7.50
Total Hours 9.00

Module Delivered In

Programme Code Programme Semester Delivery
CW_BBACT_B Bachelor of Arts (Honours) in Accounting 5 Mandatory
CW_BBACF_B Bachelor of Business (Honours) in Accounting and Finance 7 Mandatory
CW_BBLAW_B Bachelor of Business (Honours) in Business with Law 7 Mandatory
CW_BBHRM_B Bachelor of Business (Honours) in Human Resource Management 7 Mandatory
CW_HHIBU_B Bachelor of Business (Honours) in International Business 7 Mandatory
CW_BBBBM_B Bachelor of Business (Honours) in Management 7 Mandatory
CW_BBSCM_B Bachelor of Business (Honours) in Supply Chain Management 7 Mandatory