MEDI H2401 - IT and New Media

Module Title:IT and New Media
Language of Instruction:English
Credits: 10
NFQ Level:7
Module Delivered In 2 programme(s)
Teaching & Learning Strategies: The learning outcomes detailed below will be achieved through the following teaching methodologies: • Lectures - communication of knowledge and ideas from the lecturer to the student. • Practical Exercises – students will work on practical tasks to develop their skills in the use of information technology tools. • Class Discussion/Debate - Students will be encouraged to actively participate in the class sessions which will develop their analytical and communication skills. Case studies will be used in class as well as mini-project assignments based on the impact of new and emerging technologies on the areas of Media and Public relations. • E-Learning – It is envisaged that the module will be supported with on-line learning materials. • Self-Directed Independent Learning – the emphasis on independent learning will develop a strong and autonomous work and learning practices.
Module Aim: The aim of this course is to build on the skills and knowledge acquired in year 1 and to apply these in solving business problems.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Evaluate the impact of IT and apply key information technologies that impact on Media & PR.
LO2 Design, build and query databases and utilise functions for generating forms and reports.
LO3 Design and create publications using a desk-top publishing package.
LO4 Design and create a website using a website development tool.
LO5 Utilise website management software to manage a website and its content, measure metrics and optimise its Search Engine rankings.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

7198 TECH H14X4 Information Technology 1
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
Informaton Technology

Module Content & Assessment

Indicative Content
IT & PR (40%)
• IT and the PR professional • Communication • Videocasting • Video/Web Conferencing • Podcasting • Social Media: Channels, Tools & Measurement. • Blogs • New and emerging technologies
Database design and creation (15%)
• Designing and creating databases
DeskTop Publishing (15%)
• Design a publication • Create a publication using desktop publishing software
Website development (15%)
• Website design • Creating a website with web development tools
Website Management (15%)
• Content management • Measuring metrics • SEO
Assessment Breakdown%
No Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Students will undertake a project to develop a social media strategy and blog for a client. This will be integrated with practical applications to give applied learning and develop independent learning skills. 1 40.00 Week 5
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Practical/Skills Evaluation Practical test on databases and Practical assignment on desktop publishing software, integrated with SM strategy project. 2,3 30.00 Week 9
Practical/Skills Evaluation Practical website development integrated with SM strategy project. Website management inc. SEO, Analytics. 4,5 30.00 Week 12
No End of Module Formal Examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Practicals Every Week 6.00
Estimated Learner Hours Every Week 12.00
Total Hours 18.00

Module Delivered In

Programme Code Programme Semester Delivery
CW_BHCPR_B Bachelor of Arts (Honours) Public Relations and Media 4 Mandatory
CW_BHCPR_D Bachelor of Arts in Public Relations and Media 4 Mandatory