Module Title:International Tourism and Destination Management
Language of Instruction:English
Credits: 5
NFQ Level:7
Module Delivered In 2 programme(s)
Teaching & Learning Strategies: A variety of teaching and learning strategies will be used; lectures, discussion, case examples, video clips, and presentations. Collaboration will be encouraged through class group work. The module will be supported with online learning materials and students will be expected to engage in self-directed learning.
Module Aim: To provide learners with an international perspective of tourism by analyzing the changing forces and identifying key trends. along with exploring the concept of tourism destination and gaining an insight into the challenges and opportunities of destination management and marketing.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Examine the role of key organisations which are influential in shaping international tourism policy
LO2 Analyse tourism data to enable informed decision-making including the identification of trends and evolving tourism concepts.
LO3 Explore the concept of destination management and develop a clear understanding of the role of destination management organisations (DMOs) in this process.
LO4 Investigate the role of Destination Managers in risk and crisis management in a fast moving and dynamic environment.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
Key Organisations
• Learners will become familiar with the main organisations involved in tourism policy-making decisions and their role and function in shaping international tourism development
Trends and Data in International Tourism
• An examination of tourism data • Trends • Traffic flow • Patterns • The economic impact of tourism • Positive and negative impacts
Destination as a concept
• Definition and roles • Identifying stakeholders • Role of Communities • Destination life-cycle • Unique features of destination management • Destination Management Organisations (DMOs) • Governmental and non-governmental organisations.
Destination Management
• Planning • Research • Product-development for destinations • Destination governance and leadership • Destination quality management • Crisis management.
Assessment Breakdown%
Continuous Assessment100.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Presentation Group 1,2 40.00 n/a
Project Individual 3,4 60.00 n/a
No Project
No Practical
No End of Module Formal Examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 12 Weeks per Stage 3.00
Independent Learning 15 Weeks per Stage 5.93
Total Hours 125.00
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 12 Weeks per Stage 1.50
Independent Learning 15 Weeks per Stage 2.97
Total Hours 62.50

Module Delivered In

Programme Code Programme Semester Delivery
CW_BWTEM_B Bachelor of Science (Honours) in Tourism and Event Management 5 Mandatory
CW_BWTEM_D Bachelor of Science in Tourism and Event Management 5 Mandatory