Module Title:Creative Video
Credits: 5
NFQ Level:7
Module Delivered In 4 programme(s)
Teaching & Learning Strategies: Lecture. Field work. Group work. Experiential learning. Flipped classroom. Presentation.
Module Aim: To develop competencies in visual media production underpinned by academic theory and industry research.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Characterise and analyse ideas underpinning media theory.
LO2 Express a personal media aesthetic.
LO3 Unpack and judge media texts.
LO4 Create multi-media narratives for different audiences underpinned by professional behaviours.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
 

Module Content & Assessment

Indicative Content
Media Theory
• Media theories. • Media as storytellers. • News production and objectivity • New media: Cybervisions, roles and agents of change. • Semiotics • Key thinkers in media studies
Media Practice
• Pre-production: planning, research, production meetings • filming for broadcast, • editing video, • post-production TV/video • TV performance • Narrative/ storytelling • Taking briefs • Technical aspects of radio and video • Relationships media teams • Professional behaviours • Working with executives • Showcase
Media Writing
• Writing proposals • Script writing for TV/video • Writing briefs • Populating team documents
Assessment Breakdown%
Practical70.00%
End of Module Formal Examination30.00%
No Continuous Assessment
No Project
Practical
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Practical/Skills Evaluation Video 2,3,4 50.00 n/a
Practical/Skills Evaluation Aesthetic visual media artefact 2,3,4 20.00 n/a
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam Assessment of theoretical knowledge 1,3 30.00 End-of-Semester

ITCarlow reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 1.00
Lab/Lecture Every Week 2.00
Independent Learning Time Every Week 6.00
Total Hours 9.00
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 0.50
Lab/Lecture Every Week 1.00
Independent Learning Every Week 7.50
Total Hours 9.00
 

Module Delivered In

Programme Code Programme Semester Delivery
CW_BHCPR_B Bachelor of Arts (Honours) Public Relations and Media 3 Mandatory
CW_BHCPR_D Bachelor of Arts in Public Relations and Media 3 Mandatory
CW_BBDMA_B Bachelor of Science (Honours) in Digital Marketing with Analytics 5 Elective
CW_BBDMA_D Bachelor of Science in Digital Marketing with Analytics 5 Elective