Lectures - communication of knowledge and ideas from the lecturer to the student. Problem Solving Exercises - student will work as part of a team and will work together to resolve various business scenarios.
E-Learning - It is envisaged that the module will be supported with on-line learning materials. Self-Direct Independent Learning - the emphasis on independent learning will develop a strong and autonomous work and learning practices.
Module Aim:
The aim of this module is to introduce students to and develop their knowledge and understanding of some key components of the accounting and finance function. The students will develop the ability to select and apply
accounting techniques in typical digital marketing situations.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1
Explain the role & responsibilities of the accounting & finance function
LO2
Prepare and interpret financial statements.
LO3
Prepare and interpret projected Budgets, projected SOPL, projected SOFP.
LO4
Analyse and interpret financial results and outcomes in a digital marketing environment and make recommendations.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
Module Content & Assessment
Indicative Content
Role and responsibilities of the accounting & finance functions
The purpose and communication of accounting & financial information; Users of financial and accounting information; Nature, scope, purpose and limitations of financial information;
Understanding and interpretation of Financial Statements
Preparation of Statement of Profit or Loss and Statement of Financial Position. Preparation of profitability, liquidity and working capital ratios & analysis of company performance.
Projected Budgeting
Introduction to the budgetary process. Why budget/ forecast? . Preparation of functional and cash budgets forecast P&L and SOFP. Preparation of budgeting models for typical business situations and the application of “what if” analysis to the resulting model.
Assessment Breakdown
%
Continuous Assessment
100.00%
Continuous Assessment
Assessment Type
Assessment Description
Outcome addressed
% of total
Assessment Date
Other
Class Test or Essay or take home assignment or MCQ's
1,2
50.00
Week 7
Other
Class Test or Essay or take home assignment or MCQ's.
3,4
50.00
Sem 2 End
No Project
No Practical
No End of Module Formal Examination
SETU Carlow Campus reserves the right to alter the nature and timings of assessment