Lectures; problem-solving exercises - student will work as part of a team and will work together to resolve various business psychology scenarios.
Class Discussion/Debate - Students will be encouraged to actively participate in the class sessions which will develop their analytical and communication skills.
E-Learning - It is envisaged that the module will be supported with on-line learning materials.
Self-Directed Independent Learning - the emphasis on independent learning will develop a strong and autonomous work and learning practices.
Module Aim:
The aim of this module is to introduce students to the area of psychology as it is applied to a business context.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1
Outline the disciplines of business psychology and the research methodologies used and apply these methods to the examination of human behavior.
LO2
Explain the perceptual process and apply the concepts of perception and attitudes to the world of advertising and marketing.
LO3
Describe the theories of learning and explain the role of memory and apply them to a business context
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
Module Content & Assessment
Indicative Content
1. Introduction to Business Psychology:
Definition of Business Psychology; the scope and aims of Business Psychology as a behavioural science; the role of psychology in business; problems of behavioural science in claiming to be a science.
2. Methodologies
Identify the methodologies of behavioural science research; distinguish the importance of ethics in research
3. Perception:
Definition; the nature and importance of perception; sensation and perception; the individual’s perceptual world; perceptual organisation; perceptual selection; perception in business and marketing; social perception and distortions.
Assessment Breakdown
%
Continuous Assessment
50.00%
End of Module Formal Examination
50.00%
Continuous Assessment
Assessment Type
Assessment Description
Outcome addressed
% of total
Assessment Date
Practical/Skills Evaluation
Students will be asked to work in groups to develop a survey and evaluate the results
1,2
50.00
Week 6
Written Report
Students will be asked to complete an assessment on the topic of learning and memory.
3
50.00
Sem 1 End
No Project
No Practical
No End of Module Formal Examination
SETU Carlow Campus reserves the right to alter the nature and timings of assessment