The learning outcomes will be achieved through the following teaching methodologies: Lectures – Communication of knowledge and ideas from the lecture to the student. Problem Solving Exercises – students will analyse relevant issues in the new media. Class discussion and debates - students will be encouraged to actively participate in the class debates which will develop their analytical skills. E-Learning – Use of VLE (Blackboard) will be used Self-directed learning – Independent reading and research will be encouraged through the use of the Institute’s Learning Resource Centre.
Module Aim:
Module provides a critical examination of new media technologies and applications, social media, data, surveillance and privacy.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1
Critically analyse the sociological impact of new media technologies and Web 2.0
LO2
Examines the position of media audiences in relation to new and old media
LO3
Written, analytical and critical thinking skills for humanities research
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
Module Content & Assessment
Indicative Content
History of Media Audiences
Mass Audiences, Television Audiences, Active/Passive Audiences, Adorno and Horkheimer, Uses and Gratifications, Stuart Hall, Audience Reception, Encoding and Decoding,Texts and Contexts
New Media Audiences
Audience Labour (Dallas W. Smythe), Surveillance, Privacy, Participatory democracy, Data Collection, GDPR