Lectures / Tutorials / Practicals concentrating on the development of creative thinking skills, idea generation and visualisation techniques.
Module Aim:
This module will give students extensive knowledge, understanding and competencies across a wide range of digital media design principles and practices; reviewing how digital media communication concepts relate to society, storytelling and branding in the digital world.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1
Develop key skills across a wide range of digital media technologies and design solutions to create finished artwork for a desired digital marketing solution which is creative and engaging.
LO2
The ability to contribute significantly to the design, development, implementation and research of effective digital media.
LO3
Comprehend and describe key issues and debates surrounding the development and evolution of new media technologies in society.
LO4
Present work that demonstrates a variety of technical skills in digital illustration and imaging. Develop techniques to meet or exceed project specifications.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
Module Content & Assessment
Indicative Content
Digital Media Creativity
Digital creativity and meaning, digital images and photography, multimedia, infographics, video, emerging media, digital content, creative design solutions
Digital Narrative
Digital storytelling, role of text as a fundamental element in digital media, critically analyse samples from a variety of digital media
Digital Media research
Case studies, awareness of promotional design limitations, target audience influences and motivations on promotional graphic design, communication objectives, digital research and exploration
Digital Media Awareness
Critical awareness of contemporary and emerging issues in digital media practice, Intellectual property, copyright and how it affects your action as a designer, issues to be aware of
Digital Media Practice
Generate design and promotion solutions using creative thinking and problem solving digital marketing skills
Assessment Breakdown
%
Continuous Assessment
100.00%
Continuous Assessment
Assessment Type
Assessment Description
Outcome addressed
% of total
Assessment Date
Practical/Skills Evaluation
Project Redesign and Reflective Journal
1,2,3,4
50.00
Week 6
No Project
Practical
Assessment Type
Assessment Description
Outcome addressed
% of total
Assessment Date
Practical/Skills Evaluation
Digital Assets Design and Presentation
1,2,3,4
50.00
Sem 1 End
No End of Module Formal Examination
SETU Carlow Campus reserves the right to alter the nature and timings of assessment