ETHI C3804 - New Media Ethics

Module Title:New Media Ethics
Language of Instruction:English
Credits: 5
NFQ Level:8
Module Delivered In 4 programme(s)
Teaching & Learning Strategies: The learning outcomes will be achieved through the following teaching methodologies: Lectures – Communication of knowledge and ideas from the lecture to the student. Problem Solving Exercises – students will analyse relevant issues in the new media. Class discussion and debates - students will be encouraged to actively participate in the class debates which will develop their analytical skills. E-Learning – Use of VLE (Blackboard) will be used Self-directed learning – Independent reading and research will be encouraged through the use of the Institute’s Learning Resource Centre.
Module Aim: Module provides a critical examination of new media technologies and applications, social media, data, surveillance and privacy.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Critically analyse the sociological impact of new media technologies and Web 2.0
LO2 Examines the position of media audiences in relation to new and old media
LO3 Written, analytical and critical thinking skills for humanities research
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
History of Media Audiences
Mass Audiences, Television Audiences, Active/Passive Audiences, Adorno and Horkheimer, Uses and Gratifications, Stuart Hall, Audience Reception, Encoding and Decoding,Texts and Contexts
New Media Audiences
Audience Labour (Dallas W. Smythe), Surveillance, Privacy, Participatory democracy, Data Collection, GDPR
New Media Techologies
Technological Determinism (McLuhan), Smart technologies, Virtual Reality, User Generated Content; produsers
Greening New Media
Environmental impact of new media technologies and use
Assessment Breakdown%
Continuous Assessment100.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Essay n/a 1,2,3 100.00 n/a
No Project
No Practical
No End of Module Formal Examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 12 Weeks per Stage 3.00
Estimated Learner Hours 15 Weeks per Stage 5.93
Total Hours 125.00
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 12 Weeks per Stage 1.50
Independent Learning 15 Weeks per Stage 7.13
Total Hours 125.00

Module Delivered In

Programme Code Programme Semester Delivery
CW_DPCCS_B Bachelor of Arts (Honours) in Content Creation and Social Media 5 Mandatory
CW_BHCPR_B Bachelor of Arts (Honours) Public Relations and Media 5 Mandatory
CW_BHCPR_D Bachelor of Arts in Public Relations and Media 5 Mandatory
CW_BBDMA_B Bachelor of Science (Honours) in Digital Marketing with Analytics 7 Elective