Bachelor of Arts in Public Relations and Media
Awards
Ordinary Bachelor Degree
Mode of Delivery:
Full Time
No. of Semesters :
6
NFQ Level:
7
Programme Credits:
180
Language of Instruction:
English
Department:
Sport Media and Marketing
Semester Schedules
Stage 1 / Semester 1
Mandatory
Module Code
Module Title
TECH C1805
Information Technology
MEDI C1805
Introduction to Media Studies 1
RECH C1804
Professional Writing and Research in the Digital Age
PUBL C1804
An Introduction and History of Public Relations
DIGT C1806
Introduction to Digital Marketing
Stage 1 / Semester 2
Mandatory
Module Code
Module Title
PSYC C1803
Social Psychology
MEDI C1806
Introduction to Media Studies 2
MGMT H1402
Management
PUBL H1401
Theories and Best Ethical Practice in Public Relations
MKTG C1810
Social Media Marketing
Stage 2 / Semester 1
Mandatory
Module Code
Module Title
LAWS C2806
Fundamentals of Media and PR Law 1
MKTG C1317
Fundamentals of Marketing
VIDE C2804
Creative Video
RECH
Public Relations Research and Evaluation
COMM C2804
Visual Language and Communications
Stage 2 / Semester 2
Mandatory
Module Code
Module Title
LAWS C3802
Fundamentals of Media and PR Law 2
MEDI H2401
IT and New Media
MKTG C3804
Contemporary Marketing Practice
PUBL C2806
Creative Radio and Storytelling
PUBL H2403
Specialist Areas in Public Relations
Stage 3 / Semester 1
Mandatory
Module Code
Module Title
PUBL C3806
Networking in Public Relations
DSGN H3423
Contemporary Communication Design
EDUC C3804
Content Writing
JOUR C3806
Journalism
ETHI C3804
New Media Ethics
Stage 3 / Semester 2
Elective Regulation
Learners must take either Group Elective 1 (Work Placement), 0r Group Elective 2 (Study Abroad Semester) or Group Elective 3 (PR and Media Internship project (15 credits) and the three 5 credit electives offered).
Group Elective 1
Module Code
Module Title
WKPL C3313
Work Placement
Group Elective 2
Module Code
Module Title
PROJ C3802
Study Semester Abroad
Group Elective 3
Module Code
Module Title
WKPL C3808
PR and Media Internship Project
MGMT C3329
Corporate Social Responsibility
BUSS H3006
Strategic Service and CX Excellence
MKTG C4320
New Product Innovation